每到圣诞节这个时候，这是有很多小伙伴在网上搜集几个模板，然后直接把模板发给客户。

比如说：

Wish you peace, joy, and all the best this wonderful holiday has to offer. May this incredible time of giving and spending time with family bring you the joy that lasts throughout the year. 

Warmest greetings of this festive season and best wishes for happiness this New Year. 

Wishing you a magical and blissful holiday! 

May everything on your wishlist come true. Happy Holidays!

这种模板是OK的，就像我们过年过节的时候直接简单的同亲戚朋友讲“恭喜发财”或者“过年好”一样，如果说我们对客户不太了解，只是处于给客户发开发信的一个阶段，用这样的版本是不踩雷的，我们是可以用的。

但是每年都过圣诞节，每年都这样讲，就如同我们过年的时候收到很多群发的祝福信息，点开有点味同嚼蜡，内心也是没有办法激起半点波澜。

怎样写才最走心呢? 

近几年一个词渐入大家眼帘--仪式感，我们同客户距离比较远，没有办法面对面，但是这种仪式感可以在邮件中体现。

给新客户准备的邮件：

Dear XX,

Merry Christmas and happy New Year!

The Christmas and New Year holiday is coming near once again. We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.

May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.

It’s my honor to contact with you before, and my duty is to give you our best products and excellent service.Hope the next year is a prosperous and harvest year for both of us! Last but not least, once you have any inquiry about ****（products）in the follow

ing days, hope you could feel free to contact with us, which is much appreciated.

Yours sincerely

给老客户准备的邮件：

My dearest

Happy Christmas and new year!!!

Many thanks for your contiguous supports in the past years, we wish both business snowballing in the coming years.

May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.

Last but not least, once you have any inquiry about products in the following days, hope you could feel free to contact with us, which is much appreciated

为什么要这样写呢？http://t.smartsousou.com/q/588841(点击免费使用）

相信很多小伙伴或多或少都会遇到这样的客户: 很少聊天，只要有单，就来下单，如果没有单，平时也不联系。

这种客户其实是我们最喜欢的客户，从来都不用花太多的时间和精力，就有订单，简单直接。但是往往我们同客户的交情会相对来说比较浅。

要知道，这样的好客户也是其他竞争对手虎视眈眈的对象，如果有另外一家供应商对客户很好，产品价格和质量也合适，客户难免不会考虑去别家。

就好比一个男生，找到了一个特别听话懂事的女朋友，女生对他也没有任何要求，男生觉得很省心很舒服，但是女生内心还是渴望被重视被温暖的，如果有另外一个男生对她展开猛烈追求，而且平时也嘘寒问暖，即便女生不动摇，对比之下，内心还是会感觉少了些什么。

明白了这个道理，是不是就豁然开朗了呢？ 更多关注微信公众号 At外贸Club