2. Use Google to search your website - http://www.google.com/services/free.html

3. Submit your website to Google - http://www.google.com/addurl.html

4. Monitor Keyword Phrases - http://google.com/webalerts (This is neat to check out however does not help that much)

5. Googles Guidelines for Websmasters - http://www.google.com/webmasters/guidelines.html (A must read new people)

6. Facts for Webmasters - http://www.google.com/webmasters/facts.html

7. Having Trouble? Contact Google Directly - http://www.google.com/ads/offices.html

8. Googles Top 3 asked Questions - http://www.google.com/contact/search.html

Froogle

1. Get your products into Froogle - http://services.google.com/froogle/merchant_email

Advertising

1. PPC with Espotting - http://www.espotting.com/advertisers...ferralTypeID=1

Website Design & Tools

1. Free Forms for your website TFMail - http://nms-cgi.sourceforge.net/

2. Validate Your HTML - http://validator.w3.org/

3. HTTP Error Code Meanings - http://www.searchengineworld.com/val...errorcodes.htm

4. Keyword Tracking - http://www.digitalpoint.com/tools/keywords/

5. Link Checker - http://dev.w3.org/cvsweb/~checkout~/...0charset=utf-8

6. Search Engine Relationship Chart - http://www.bruceclay.com/searchengin...nshipchart.htm

Bruce Clay does an excellent job of keeping this updated.

7. Link Popularity Checker (Uptime Bot) - http://www.uptimebot.com/

8. Character Counting - http://a1portal.com/freetools/charcount.htm (This is great when optimizing your title or meta tags)

9. Character Encoding - http://www.itnews.org.uk/w_qrefs/w_i...p_charsets.cfm (Ever wonder what those iso-8859-4 or utf-8 were or how to use them?)

10. Converting Hex to Dec or Vias Versa - http://www.hypersolutions.org/pages/hex.html#DectoHex

11. Ascii-Dec-Hex Conversion Code Chart - http://www.sonofsofaman.com/misc/ascii/default.asp

12. Ascii-HTML View Conversion Chart - http://a1portal.com/freetools/asciicodes.htm (This is an excellent resource when placing ascii code on your website. Remember to use the correct character encoding)

13. Ascii Chart in .GIF Format -

14. Customer Focus Tool - http://www.futurenowinc.com/wewe.htm (Tells you whether your website is focused on your customers or not)

15. Dead Link Checker - http://www.dead-links.com/ (Doesn't crawl links within Frames or JavaScript)

16. Adsense Simulator - http://www.digitalpoint.com/tools/adsense-sandbox/ (This will give you an idea of what ads will be displayed on your website before you place them)

17. Google Page Rank Calculator - http://www.webworkshop.net/pagerank_...ator.php3?pgs= (This is an advanced tool for finding out what you need to get your PR to the next level.)

18. Page Rank Finder - http://www.seo-guy.com/seo-tools/google-pr.php (This is a great tool to find quality websites with the PR that you are looking for to exchange websites with. This tool only looks at the home page not the link pages. This tool looks at 10 pages or 100 results)

19. Future Google PR - http://www.searchengineforums.com/ap...e: rphans/ - This is an article that tells you what datacenter your Google PR is udpated on first.

20. Keyword Analysis Tool - http://www.mcdar.net/ - This tool is a must. It's quick and easy to use

21. Keyword Density Analyzer - http://www.webjectives.com/keyword.htm

22. Keyword Difficulty Checker - http://www.searchguild.com/cgi-bin/difficulty.pl (You will need a Google API for this one)

23. Free Google API - http://www.google.com/api

24. Rocket Rank - http://www.rocketrank.com/ - This will only check the top 20 of the following SE's:

(All The Web DMOZ AltaVista Overture Excite Web Crawler HotBot Lycos What U Seek Yahoo)

Keyword Suggestion Tools:

25. WordTracker & Overture Suggestions http://www.digitalpoint.com/tools/suggestion/ - This is the best one of the three

26. Adwords Suggestion - https://adwords.google.com/select/ma...KeywordSandbox

27. Overture Suggestion - http://inventory.overture.com/d/sear...ry/suggestion/

28. Link Analyzer - http://www.scribbling.net/analyze-web-page-links Analyze the ratio of internal liinks vs. external links. This is a good tool when determining page rank leakage.

29. Link Appeal - http://www.webmaster-toolkit.com/link-appeal.shtml (Want to know whether or not you actually want your link on that page?)

30. Link City - http://showcase.netins.net/web/phdss/linkcity/ (This place has EVERY tool under the sun for everything you could ever possibly want)

31. Link Reputation - http://198.68.180.60/cgi-bin/link-reputation-tool.cgi (Reveals baclinks pointing to the target URL along with a link survey for eack backlink.)

32. Google PR Tools - http://www.thinkbling.com/tools.php (This guy has tons of fantastic tools. He is not as popular as some of the rest but the tools are great)

33. Protect Your e-mail address - http://www.fingerlakesbmw.org/main/flobfuscate.php (Obfuscates your e-mail so spambots don't pick it up from the Internet)

34. Digital Points Ad Network - http://www.digitalpoint.com/tools/ad-network/?s=2197 - After using all of the tools and more on this page. This has helped out the rankings faster than anything else.

35. Sandbox Detection Tool - http://www.socengine.com/seo/tools/sandbox-tool.php - Is your website being sandboxed?

36. Spider Simulation - http://www.submitexpress.com/analyzer/ - See what the spider sees on your website

37. SEO-Toys - http://seo-toys.com/ - These are some things that I had in my favorites. Some of them are okay.

38. Multiple SEO Tools - http://www.free-seo-tools.com/ - This website has a variety of misc. tools on it that you can use to better your search engine rankings.

39. Bot Spotter - http://sourceforge.net/projects/botspotter - This is a phenomenal script that will track what bots hit your website at what times. (Runs on PHP enabled websites)

40. Net Mechanic - http://www.netmechanic.com/toolbox/power_user.htm - This will break your website down and tell you any errors that you may be unaware of.

41. Statcounter - http://www.statcounter.com/ - This will track your clients throughout the dynamically created pages of your website. This is a free service. (of course I don't have to mention this to you guys)

42. Dr. HTML - http://www.fixingyourwebsite.com/drhtml.html - This will test your website for any errors that you may be unaware of and tell you how to fix them.

43. Page Rank Calculation - http://www.sitepronews.com/pagerank.html